Where relevent, every film production project will include time in the pre-production stage to identify the desired impact of the film amongst specific audiences and factor this into every stage of production and release.
As defined by DocSociety, there are four main types of impact that can be aimed for with a film:
CHANGING MINDS CHANGING BEHAVIOURS
BUILDING COMMUNITIES CHANGING STRUCTURES
STEP 1: EMOTIONAL CONNECTION
Through working on engagement projects in the environmental sector, it became clear that giving audiences a feeling of connection (to nature, communities and each other) is a foundation to creating impact.
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The film itself will achieve this emotional connection through merging several emotive media elements such as personal character sequences, cinematic drone footage, and a powerful soundtrack (all of which can be produced in-house).
Utilising aspects of traditional Celtic culture such as music and storytelling can further help form this emotional connection between audiences, the land and communities.
“Oftentimes, we find ourselves saying, We must act on climate now. No, we have to connect to climate now so that we can act on it from a place of connection and love—because we fight for what we love. We have to get in touch with our identity and who we are.”
Drag Queen and Environmentalist
STEP 2: IMPACT PLAN
This will identify the film's intended messages, who they are aimed at, and what we hope their response will be to seeing the film. This will also inform how the film is released and on what platforms. The four main types of impact, as defined by DocSociety, are shown below.