FILMING GLASGOW GOES GREEN FESTIVAL
I was thrilled to film all the action at the 2019 Glasgow Goes Green Festival at the Art School. Check out the video here:
FILMING GLASGOW GOES GREEN FESTIVAL
I was thrilled to film all the action at the 2019 Glasgow Goes Green Festival at the Art School. Check out the video here:
FILMING GLASGOW GOES GREEN FESTIVAL
I was thrilled to film all the action at the 2019 Glasgow Goes Green Festival at the Art School. Check out the video here:
FILMING GLASGOW GOES GREEN FESTIVAL
I was thrilled to film all the action at the 2019 Glasgow Goes Green Festival at the Art School. Check out the video here:
IMPACT PLANNING
Projects begin by exploring what intended impact or change a commissioning organisation wants to see. Then Cameron Mackay Productions will work closely with all partners to co-create a documentary film and/or traditional music production to meet this goal.
The full Impact Planning Workflow can be seen below.
STEP 1: IMPACT PLANNING WORKSHOPS
In the pre-production phase of a project, a group of representatives from the client organisation (e.g. charity or NGO) will attend a short Impact Planning Workshop. The aim of these workshops will be to co-write and agree on an Impact Goal, which is a statement of the change that this new film, series or music work will create.
The workflow that goes into creating an Impact Goal is shown below.
This workflow has been adapted from the methodology of Participatory Action Research and DocSociety's Impact Field Guide and Toolkit.
STEP 2: MEDIA PRODUCTION
With an Impact Plan in place, this can guide every aspect of production, from storyboarding a film or arranging music, to the first film screening or live performance.
Through working on engagement projects in the environmental sector, it became clear that giving audiences a feeling of connection (to nature, communities and each other) is a foundation to creating impact.
Covered by the
film/music itself
Covered by an
Impact Plan
The film itself will achieve this emotional connection through merging several emotive media elements such as personal character sequences, cinematic drone footage, and a powerful soundtrack (all of which can be produced in-house).
Utilising aspects of traditional Celtic culture such as music and storytelling can further help form this emotional connection between audiences, the land and communities.
