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Less Waste Laura

FILMS: A series of social media-focused videos have been produced in collaboration with environmental influencer Less Waste Laura, commissioned by organisations such as CoMoUK, Hitachi and NatureScot.

 

IMPACT: These videos aimed to increase awareness and change behaviours in connection to a range of campaigns such as #MakeSpaceForNature where audiences were prompted to take action to de-litter the land when spending time in nature.

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Day Trip with CoWheels Car Club

1min   |   Vertical   |   2023   |   Filmed in Dundee and St Andrews

To promote CoWheels' sharable electric cars that can be rented for the day, Less Waste Laura takes a day trip from Dundee to St Andrews to go paddleboarding. 

It has received over 15,542 views and 430 likes collectively across several social media channels and has introduced new audiences to CoWheels car club.

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NatureScot: Take Action

1min   |   Vertical   |   2023   |   Filmed in Broughty Ferry

To increase awareness of NatureScot's #MakeSpaceForNature "Winter Tips" campaign, Less Waste Laura takes on "Tip 8: Take Action Now" by doing a beach litter pick alongside a wild swim at Broughty Beach.

It has received over 17,026 views and 503 likes collectively across several social media channels and increased awareness of the campaign.

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NatureScot: Connect With Nature

1min   |   2023   |   Filmed in Dundee

To increase awareness of NatureScot's #MakeSpaceForNature "Winter Tips" campaign, Less Waste Laura takes on "Tip 10: Enjoy the Benefits" by spending time in her local park every day with her dog.

 

It has received over 17,082 views and 345 likes collectively across several social media channels and increased awareness of the campaign.

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Errands with CoWheels Car Club

1min   |   Vertical   |   2023   |   Filmed in Dundee

To promote CoWheels' sharable electric cars that can be rented for the day, Less Waste Laura completes several bulky tasks that couldn't be completed with public transport. 

It has received over 12,026 views and 672 likes collectively across several social media channels and has introduced new audiences to CoWheels car club.

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